If you’re over, say, 30 years old, it’s likely that you’ve missed the latest trend in social media. These days, Facebook marketing is all the rage as businesses attempt to get a grip on the changing media landscape in order to zero in on their demographic. But, it looks like Facebook’s on its way to becoming “so 2015,” at least for one key group – American teens.
Perhaps in response to their parents, aunts and uncles flooding the service, lately teens have been fleeing Facebook in droves and migrating to the greener pastures of Snapchat. This is according to Piper Jaffray’s biannual “Taking Stock With the Teens” survey, which reports that 47% of teens now consider Snapchat their favorite social network, with Facebook clocking a meager 9%.